RECORD LABEL BRANDING (ALIEN 8)
MANDATE
Alien8 is a Montreal record label specializing in noise and experimental music. The project involved creating a modern corporate identity with a distinctive logo and symbol to reflect the label's innovative and professional image.
IDEATION
The present identity is coarse/grunge and lacks the modernity of the music that they offer. I had to create something more intriguing to the company.
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APPROACH
I wanted to create a logo that reflects the noise and experimental music but still kind of grunge. The logo represents the “A” in alien and 8 combined together creating this interesting logotype. Having the A also overlapping the 8 creates the bar in the A. The typeface used gives it its own language just how aliens have their own language.
The symbol and company name will be worked separately, since just the symbol itself can be recognizable as Alien8. The whole idea of being its own language will be a big part in the branding. The blob affect creates some sort of alien feel to it.
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OUTCOME
Having to create a logo for “Alien 8” was difficult because I wanted to design something alien like but not making it focused about just an alien. Which I think the outcome for it came out really good.
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